The consumer goods industry is currently facing significant challenges such as increasing input cost volatility, strained supply chains, organizational transformation for growth in emerging markets, and the proliferation of customer channels. Cost structures must evolve, while firms are seeking new growth opportunities - both organic and M&A driven. As a consequence, their business process operations must evolve.

It’s more important than ever for consumer goods companies to be flexible and agile enough to respond quickly to ever-changing consumer demographics and preferences. Despite spiraling R&D budgets and product commoditization, companies need to develop goods that not only meet consumer demands but which also redefine them.

To remain price-competitive and consumer-savvy, companies need up-to-the-minute market intelligence and greater operational agility. Whether you are looking for growth, operational efficiencies or workforce transformation, India Infosoft has the onshore and offshore resources you need to succeed

Backed by years of experience and proven tools and techniques, India Infosoft has the expertise you need in product innovation, trade promotions, supply chain optimization, analytics systems, formulation and packaging, farm to fork tracking, food safety compliance and more.

The services we offer are as varied as the needs of our customers:

• Our global product management and integrated end-to-end solutions help to improve your time-to-market performance.
• We handle all of the processes involved in your order-to-cash cycle.
• We supply the right products at the right time for your distribution channels, as well as the appropriate marketing materials, which we design and display to appeal to the relevant target group.
• We offer intelligent CRM solutions to promote brand loyalty; our customized campaign management helps you achieve success more quickly.
• We link your various distribution channels intelligently, paving the way for integrated, synergetic multi-channel sales.
• In addition to creating and operating your online shop, we handle all back- and front-end services.
• Website and Portal Development.
• Search Engine Optimization & Social Media Marketing.