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Social Media Marketing
Social media marketing refers to the process of gaining website traffic or attention through social media sites.

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media

Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.

Benefits of IIS's Social Media Marketing:

  • Increased Exposure:The top two benefits of social media marketing are increasing exposure and increasing traffic. A significant 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Increasing traffic was the second major benefit, with 80% reporting positive results.
  • Improved sales :It takes time to develop relationships that lead to sales. However, a large percentage of marketers who take the time find great results.
    For example, more than half of marketers who've been using social media for at least 3 years report it has helped them improve sales. More than half who spend 6 or more hours per week find the same results and 74% of those who spend 40+ hours earn new business through their efforts.
    Conversely, 50% of all marketers taking this survey report social media has not helped them improve sales (see prior page). This may be because they lack the needed tools to track sales.
  • Grew business partnerships :The more time marketers invest in social media, the more they gain business partnerships. More than half of marketers who've invested at least 1 year in social media marketing report that new partnerships were gained.
    Marketers selling to other businesses were more likely to achieve this benefit (61%) than those selling to consumers (54%).
  • Increased traffic :A significant 84%+ of participants found that increased traffic occurred with as little as 6 hours per week invested in social media marketing.
  • Developed loyal fans :B2C marketers (77%) were much more likely to develop a loyal fan base through social media than B2B marketers (64%).
    Time invested makes a difference. Of those spending at least 6 hours a week, 78% found benefit compared to 56% of those spending 5 hours or fewer per week.
Commonly used social media platforms
  • Facebook
  • Twitter
  • LinkedIn
  • Youtube
  • Blogging
  • Google+
  • Pinterest
  • Instagram

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